SHOVE Blog

Welcome to the SHOVE Blog! Where we talk all things media buying. From channel planning, analytics, optimisation, what’s happening in media and what’s on the horizon.

PROPERTY ANALYTICAL SERIES – PART 3

PROPERTY ANALYTICAL SERIES – PART 3

In previous posts, we’ve spoken briefly about channel planning being less critical when property marketing, due to the targeted nature of the property sector and the performance required of the media buy. But it still has an important role to play in the framework of…

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Off-Line vs On-Line Advertising

Off-Line vs On-Line Advertising

It’s a debate that we hear more and more often in the world of advertising. Why would you advertise in any other platform other than digital? For a highly trained marketer or advertising professional, it’s easy to understand why off-line media still plays an integral…

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A Different Take On The Recent Radio Ratings

A Different Take On The Recent Radio Ratings

Survey 4 radio data has now been released, with an interesting trend emerging behind the usual talk around station and network share. Whilst this has been the preferred success metric of radio, this type of data never reveals detail around the actual market audience variances….

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Property Analytical Series – Part 2

Property Analytical Series – Part 2

In Part 1 of this series we briefly looked at the different areas that should be taken into account when starting to plan your budget. It’s very important that you take stock of what you have and what you need. In this piece we look…

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Property Analytical Series – Part 1

Property Analytical Series – Part 1

Welcome to part 1 of our 6 part series where we discuss all things buying and planning media for the property market. Part 1: How To Calculate Media Budget & Plan for Success Without question, the Melbourne housing market has cooled off considerably in the…

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