MTD Products | Rover Mowers
After being awarded media buying and planning duties for Rover in May of 2017, we have together with the client, applied multiple best practice methods that have made a profound impact to the marketing efforts of the Rover brand in recent times.
Audience acquisition has been critical to the recent success of Rover across not only on-site acquisition and e-commerce, but also social media.
In 18 months of introducing social assets such as Facebook and Instagram, Rover now sits #1 in their local category on Facebook with some of the highest rates of audience engagement.
More recently as a collective, Rover have introduced an e-commerce offering for items not available at dealer level with great success with SHOVE ensuring quality traffic and sales.
In December of 2018, SHOVE Communications were also awarded the media buying and planning duties for another MTD brand in Cub Cadet as a testament to the volume of work already accomplished.
From The Client:
We have worked together with the SHOVE team for the past two years in expanding the web presence for our Australian lawn care brand, Rover.
Content and paid advertising plans have been strategically planned with short, medium and long term goals in mind, delivering milestones along the way. I would consider SHOVE to be a partner rather than a supplier due to the collaborative work we have been able to produce.
Trent and his team are continually pushing the boundaries whether it be defining and targeting new customer segments or embracing the latest advertising technologies and opportunities.
Having a partner that is willing to roll up their sleeves and understand the inner workings of our business from our product range to our customer segments is an absolute must in our industry and that is where SHOVE stand out from the rest.
Marketing Communications Manager – Luke Theobald
Visit The Website – www.rover.com.au
